Sell Your Business: At the Right Time, for the Right Price, and to the Right Buyer

Sell Your Business by Jane Johnson, Founder of Business Transition Academy is an overview of the business-sale process with a laser-sharp focus on how to sell at the right time, for the right price — and, most importantly, to the right buyer.

Finalist, How To – Self Help Category

Bronze Award, Best Business Book

2024 Bronze Award, Digital Media Category

Runner Up,

How To Category

A MESSAGE FROM JANE…

"This brief book is the educational overview that every owner of a small- or medium-sized business who chooses to sell needs to read. It’s intentionally short because I know that you, the owner or entrepreneur, have little to no time beyond what you’ve carefully allocated to run your business and to tend to family and/or other important needs."

This book is intentionally an overview so that super-busy owners of small- and medium-sized businesses can easily find the few hours it takes to read it. Owners will learn from the very best how to prepare; how to sell to internal as well as external buyers; how to hire the right team of advisors; the best practices to follow; case studies to model — and more.

What you will learn:

  • The 5 Fundamentals
  • Picturing The Sale: 12 Questions To Ask Yourself
  • The 7 Elements Of A Successful Exit
  • Understanding The Buyer
  • The Selling Process: To A Third Party
  • The Selling Process: To An Insider Buyer
  • The Selling Process: Making The Decision — Insider Or Outsider
  • The Advisory Team You’ll Need (And What It Will Cost You)
  • The Exit Plan (And Why You Need To Have One)
  • A Best Practices Checklist: 15 That Count
  • Case Studies To Role Model

No time to read the book?

Check out our series of simple, easy-to-read guides (no more than 30 minutes each) that will help lead you to a successful exit.

Learn More

Book Praise

"Sell Your Business At The Right Time, For The Right Price, And To The Right Buyer" is a highly worthwhile addition to the ranks of contemporary business books. For all the media focus on how to start, launch and grow businesses, there is very little coverage and advice for owners on how to eventually take a step back and exit their business. Jane Johnson's clear and concise work successfully fills that gap.

Nice and easy-to read book, offering highly valuable guidance in a concise manner.

Sharing experiences to help others is a powerful way to fulfill a meaningful purpose. This book is invaluable for entrepreneurs and business owners, offering support through its ideas and advice. Well done!

Nice and easy-to read book, offering highly valuable guidance in a concise manner.